Tuesday, January 17, 2012

Brazilian Straight Keratin Plus Hair Straightening Treatment - Review

Time for something a bit different - A hair product review! And today it's the As-Seen-On-TV product, Brazilian Straight Keratin Plus. I thought I might write a review on this stuff I tried last weekend to help anyone who has considered purchasing this, as I can't actually find any reviews on the product!
You can check out the webpage by clicking here.
It promises the following:
  • Straight, healthy, shiny hair for up to 30 days
  • Will work on all types of hair: virgin, coloured, highlighted, curly....
  • Follows the same process as in-salon treatments
It also states that you won't have to use a hair straightener or hair dryer to get your hair straight and smooth, and it is a fraction of the cost of getting your hair chemically straightened at the hairdressers. Well, yes, that's probably true. You can get this kit for AU$60 from Priceline which lasts up to 30 days, or pay like $300+ for treatment that lasts about three months. Sounds great! .....That's if it works. Read on to find out about my experience with Brazilian Straight Keratin Plus.....

I chucked out the pretty packaging, but essentially here are the contents minus the instructions, rubber gloves, and the treatment itself. You are supposed to chuck out the treatment after use, even if you have some product remaining in the container. But in my case, I in fact used up all the product in one go :)

You start off by using the Keratin shampoo to remove any buildup in the hair, and to supposely "enhance keratin structure" as it says on the bottle. The smell of the shampoo isn't that great - Reminds me of those tar shampoos used to treat dandruff. 

After towel drying hair, you apply the treatment itself using the rubber gloves provided and coat your hair in the cream-like substance. You are supposed to leave it for 10 minutes, or 20 minutes if your hair has been chemically processed. '10 minutes? That seems pretty short', I thought to myself. Although my hair hasn't got any colour in it at the moment, it's pretty thick, so I left it for 20 minutes.

Afterwards, you rinse the product out and condition your hair (or something like that, can't remember the exact instructions), and then blow dry your hair until it's 80-90% dry. You then straighten your hair with a flat iron (I had a friend use my GHD on mine), and then apply the included serum.

So did it work for me? Sadly it didn't, and it was evident the following day, when I woke up with curly hair! I tried using the shampoo, conditioner and serum a few washes later, but still curly hair. 

I'm really disappointed that this didn't work for me. It could just be me though, and might work for others. I'd like to say that it's just because my hair is quite thick and curly, but this product seems to be specifically aimed at those whose hair is far more coarse, curly and thick.

Anyway, I hope that this review has helped! Take care guys :)


  1. Oh. What a let down. I was thinking about buying this product.

  2. The Cocoa Keratin System is the best I've used so far and it doesn't damage hair at all, it even comes with its own pre and post shampoo + conditioner. Very complete and it lasts for 5 months :)

  3. it hasnt straightened my hair but has madde my hair smoother and easier to straighten and stays straight longer very happy with it :)

  4. I personally love my Cocoa Keratin by Karmin :)